A CRM that was actually built for tour operators.
HubSpot was not built for multi-leg itineraries. Salesforce was not built for group bookings and supplier coordination. Clarix builds you a fully custom CRM that matches exactly how your tours operate — from first inquiry to final payment.
Off-the-shelf CRMs were not built for your business.
- 01Itineraries live in email threads — A client's full trip details are scattered across 12 email chains, a shared Google Sheet, and three different staff members' inboxes.
- 02Supplier coordination is manual — Confirming tee times, hotel rooms, and transfers means calling or emailing 6 vendors per booking. Every time.
- 03Group bookings break everything — Standard CRMs have one contact per record. Groups of 12 clients on the same tour do not fit the model.
- 04Payment tracking is guesswork — Who's paid a deposit? Who owes the balance? Who's on a payment plan? Nobody knows without digging.
- 05No history, no context — When a repeat client calls, your staff starts from scratch because there is no single place to see their history.
“We were managing six-figure bookings in a Gmail inbox. The moment something went wrong, it was chaos — because no one had the full picture.”
One system that holds the entire journey.
Four capabilities built specifically for how tour operators manage clients, trips, suppliers, and money.
Client and group records that match your reality
Every client record holds their full history — past tours, preferences, special requests, and travel companions. Group bookings tie multiple clients to a single trip record. Everyone on your team sees the same complete picture.
Itinerary management built in
Each booking holds a structured multi-leg itinerary — flights, hotels, activities, transfers — with dates, supplier names, confirmation numbers, and status. No more spreadsheets. No more digging through email.
Supplier coordination, automated
When a booking is confirmed, Clarix automatically sends supplier confirmation requests, logs responses, and flags anything that has not been confirmed by a set deadline. Your team spends time on exceptions — not routine confirmations.
Payment tracking and deposit reminders
Every booking shows deposit status, balance due, and payment schedule at a glance. Automated reminders go out before balances are due — so your staff does not spend the day chasing payments.
Purpose-built for the travel industry.
Managing tee time bookings, course allocations, group coordination, and multi-day Scottish or Irish golf tour itineraries.
Running group tours with multiple legs, activity bookings, guide assignments, and international supplier coordination.
High-touch agencies managing repeat clients, custom itineraries, and complex multi-supplier relationships.
Your bookings deserve better than a Gmail inbox.
Book a free discovery call. We'll map your current booking workflow and show you exactly what a purpose-built CRM would look like for your operation.
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